The audience of pear is young children between the ages of 4 and 7. This is a wide range in terms of cognitive development and skills they have, so the magazine needs to cover a variety of activities for specific skill levels.
Pear aims to be gender neutral within its design. This magazine is aimed at both boys and girls, so it's important to convey a sense of neutrality and a style that both boys and girls can enjoy. Previous research into the audience shows that boys have a larger range of favourite colours than girls, so it could be a challenge getting girls interested in a magazine that isn't completely pink.
The parents are also an important part of the overall audience, as they will most likely be purchasing the magazine for their children. Parent's need to be convinced that Pear is a magazine suitable for their children and worth their money.
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