As this brief has quite a wide range of deliverables, it's important to consider the budget and the timescale of the project. The content of at least 2 magazines will take at least 3-4 weeks to create and put together. The printing of these magazines will also take time if printed professionally. The time plan needs to consider the amount of time a professional printer will take to print, bind and deliver the magazines.
Other new additions to the brand such as plushies will take weeks to be created from scratch by an independent source. The time plan should take this into consideration and start this process early on in the project to ensure enough time to incorporate these aspects into the overall brand.
The website will take at least a week to create once all other deliverables have been fulfilled. Ensuring that everything is ready in time to allow at least 1 week for the creation of the website is extremely important.
The main costs of this brief will be in the printing and the plushies. A budget of £100 for this brief has been set to ensure costs are kept down over the range of deliverables.
The overall timescale for this brief is 2-3 months.
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