Issue 1 has already been created in accordance to the existing brand guidelines. Looking at this issue again, I feel that it could be made more exciting and lively. The colour usage looks quite bland some of the illustrations could be improved upon. Although the aim of pear is to be gender neutral it doesn't mean that it can't be fun or lively, or that specific colours must be avoided.
Having a strict colour palette is quite limiting with children's design. Their attention needs to be kept with every turn of the page and if the pages all blend into one this might a disadvantage. Adding a few more colours and making a brighter publication with more illustrations will make it more attractive and fun magazine for my target audience.
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