Currently, the magazine is 42 pages and includes various activities and educational games surrounding the theme on the cover. The magazine is staple bound and uses quite thin stock that doesn't show off the colours as well as it could. Issues 2 - 4 have not been completed, so this is also something that could be an addition.
The contents of issue 1 are fitting and suitable to the audience, though some pages could be improved and more pages could be included to make the magazine more of a keepsake. This would also fit in with the alteration of stock choice to something more expensive. As the magazine may be getting thicker, the binding choice might need to be considered as staples may not be suitable.
At present the only tangible part of the brand is the magazine, though this is looking to be improved as feedback from the project stated that children like incentives/free gifts when purchasing a magazine. There is no way to purchase the magazine online, only in stores and there is no information of the magazine available on the internet.
The audience for the magazine is young boys and girls under the age of 5. The content of the magazine is suitable for this age range and invites parents to assist them.
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