This brief was one of the most enjoyable out of the module. I have created designs that appeal to a wide range of people while keeping the fun, bright and colourful aspect of confectionary packaging.
Aspects that I would improve on would be the production of the packaging. Not using professional facilities and constructing the boxes myself led to cracking in the ink and some parts of the box the joins did not stick together properly. This wasn't too much of an issue as the products were photographed and you cannot tell there were problems with the boxes themselves. The chocolate wrappers were the more simple and effective designs and there weren't any major issues when putting them together.
Curating the photoshoot for the final outcome was a new experience for me. Putting together a scene with props and planning product photography was something I had never done before but it felt right for this brief. I was very pleased with the outcome of these images and felt that it really struck the right tone of voice for the campaign and brand overall.
To improve the brief I feel that some primary research could have been undertaken to get a real feel of the audience, and testing could have taken place to see whether the branding was effective. Unfortunately due to time constraints this part of the project could not be completed.
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