Penguin was a competition brief whereby students are invited to cover submit designs for 1 of 3 books. The deliverables for this included a PDF document of the cover and wrap around design, and if shortlisted further deliverables are required. The book I chose do design was In Cold Blood, by Truman Capote.
Although the design was not chosen by Penguin as a winner, this brief is one of my personal favourite outcomes of the module. The design is conceptual in nature and gives off a contemporary feel as stated in the brief. Modern design treatments such as outlined text and bold serif typefaces have been used throughout the design. The response to this brief was highly based off the context of the book, giving it an underlying meaning to those who have read it before. To a newer audience, the cover looks mysterious and interesting, leaving a lot of questions unanswered.
Penguin did not give specific feedback so it is unclear why my design was not chosen, though looking back it could possibly be that the design is quite flat/vector looking and could lack of impact from afar.
Overall, I'm pleased with what I created for Penguin and felt I have met the brief by creating a design that uses contemporary techniques to appeal to a more modern audience. The design is conceptual and takes aspects of the novel, such as blood, finger prints and empty space (to represent the cold nature of the killers) to convey a chilling and thought provoking design.
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