Look books are usually created to show off new collections and garments. The images will be doing most of the talking so it's important that the design doesn't overshadow them, though considering Eden's branding when choosing colour schemes, layout and type is also important to ensure her brand carries through the publication.
These examples have a similar design style with usually 1 image per page and minimal text. Some have coloured backgrounds/borders surrounding the images when they are complimentary. One of the examples (Nordic Light) even makes use of different kinds of stock to separate the collections in the look book. Overlaying type on the image is rarely done on these examples (except for the first image). This is most likely out of respect for the designer and to not distract from the images or garments.
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