Friday, 12 May 2017

eden keshia / promo pack

The promo pack for eden includes a folder, CV and stickers. I created a folder that matches her colour scheme (pink and black) which will match the existing stickers that Eden has signed off on:

Stickers
Folder Design

The folder will contain all of the deliverables for eden to hand out to prospective clients and employers.

Eden's CV was sent to me as follows:
She wanted me to develop it to fit her branding. As the typeface was in all caps and there was a lot of text, this part of the brief was a particular challenge. I started by making the background black and using the pale pink across the top of the page:


Development


I removed the uppercase text as this is not easy to read in large amounts. The page was split into two columns to draw the readers eye to one section of the CV and make it easier to understand the different sections. I finished off the CV with including Eden's logo on the bottom:


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