The end of year show was a live brief conducted by myself and Lo as a collaboration. The brief was to produce an identity for the Leeds College of Art End of Year Show 2017. We produced the work in a quick turn around and both were happy with what we created overall. The deliverables for this project included a poster, a6 invites, an e-invite and other varying collateral for promotion around the college and city.
We created a varying amount of collateral and produced a presentation which was sent to the SMT for judging. Although our designs were not moved forward to the next stage, we felt that we created a fresh new identity for the show with an aesthetic that has not been explored by the college. Our concept was strong, showing LCA as an innovator of the creative industry keeping the aesthetic on trend. The overall design was a combination of mine and Lo’s design approach, bringing something new to the table for us as a team.
As Lo was on placement throughout the project, a lot of the work was created in spare time in the evenings. We managed to meet the deadline for the presentation but an improvement on this brief could have been more development time and a tighter overall resolution. Although creative differences and time management issues were a challenge within this brief, we produced a high quality resolution that we felt was fresh and something the college could have benefited from.
To have been a successful, the design could have been pushed towards a more ‘safe’ approach that a wider audience can understand and appreciate, though myself and Lo felt that it was more successful to our own practice to create something we thought was appropriate.
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