Working in a group for this brief was beneficial towards the time plan and fresh ideas. Myself, Joel Isla and Emily worked well together on this brief and created something that wasn't the usual route for Creative Networks. Taking risks, however, doesn't always pay off as unfortunately our design wasn't chosen as the winner. We received feedback for our designs which was helpful and constructive towards our development.
Our overall idea was fitting to the brief and had a strong conceptual concept. Tearing the paper away to reveal whats hidden underneath relates back to the speaker and how they will be revealing more information about themselves and their practice.
Improvements to this brief could include making the video more professional and less 'crafty' looking, by using a typeface and not including a hand - the paper could have ripped away by its self. The overall look and feel of the branding could have been more dynamic and appealing, and more deliverables could have been created (i.e. leaflet and vinyl stickers) to send to the team to further explain our concept.
Working in a group was quite tough and having to compromise on aspects is often difficult, but we all worked together and ensured all ideas were taken into consideration. We all had an equal amount of work to do and spent time together creating the designs and the video as a team.
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