The brief was to create a look book and promotional packaging for Eden Hardwick's fashion line. She will be using the deliverables at Graduate Fashion week and the work produced will get exposure across a new industry
Overall this brief was challenging due to timescale but the actual resolutions were quick and simple to create. As Eden had a clear idea of what she wanted and already had branding, it was just a case of creating designs that fit her brand guidelines.
Unfortunately the swing tags were unable to be produced in the short timescale of this brief as they needed special finishings applied, but everything else was printed to a high standard and ready before the deadline.
It would have been beneficial to have more time on this brief and to work more thoroughly with Eden, but as the deadlines were so close it was difficult to have enough time to properly develop the designs in my own style. As Eden doesn't need the actual deliverables for some time, it leaves an opportunity to develop the deliverables further after submission.
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