Eden's look book centres around one specific trend and photoshoot. She was going to shoot more images over the weekend (6th May) but unfortunately her model cancelled and was left without any new images. She sent me her existing pictures that were all shot in a dark setting and I began to play around with the layout and design of the cover:
The image I have chosen for the front shows off the interesting garment and overall trend with the rug and low lighting. The font is bold with a subtle serif that matches well with the aesthetic and overall tone of the images, looking elegant and grand.
Inside, the spreads have no more than 2 images to keep the focus on the garments. They blend into the black background and look seamless on the page.
The type on the pages are laid out in a way that they don't distract from the images or the garment. The information lines up with the images, for example: "A juxtaposition of belongings from around the globe; the idea of an ever-growing collection informs thready textiles and a dynamic colour palette. The convergence of worlds shows the lavish celebration of colour and pattern." On this spread there is one of the images upside down, reflecting the juxtaposition and dynamic colours Eden talks about.
Feedback:
Eden is really happy with the overall document. She likes the images I have chosen to go together and doesn't need to reshoot her garment now. The only things she is unsure about is the typeface and asked to change the upside down image to horizontal instead:
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