As the majority of the deliverables for Eden are fairly straightforward and don't require much design I began working on the swing tags and A6 bio's.
A6 Bio's -
There is room for experiment with the A6 bio's. These will be attached to the garments to inform the reader about the collection and inspiration. Eden sent me some patterns she liked for the background which I experimented with, creating a double sided bio for her collection:
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| Eden sent me this document to develop further |
These pink paint patterns were sent to be used on the background of the Bio's. I experimented with using her hand drawn Eden logo on the front and kept the back more simplistic where the copy will be displayed:
Eden loved the first design with the repeat pattern and how her logo was on the back of the design, although she would prefer if the copy was centre aligned to match the rest of her collateral. This can be easily updated before being sent to print.
Swing Tags -
The swing tags are a simple design featuring Eden's logo in gold foil on black stock. Creating this with the university facilities could be a challenge, but I thought of a way this can be achieved. Printing the design in black ink on thick black stock then using foil and a heat press should deliver great results. The file was set up with a thin border around the edge to finish off the design and make it look professional:
Eden loves the tag design and border. The simplistic design complements her bold and exaggerated garments and won't overshadow her designs.
Stickers -
The sticker design is unfortunately difficult to get gold foiling on using the university facilities, however with the A6 bio Eden was keen to use the pale pink as part of her identity.
The stickers have a great colour scheme and match with the rest of Eden's collateral, she loves the pink and thinks the stickers will work with so many aspects of her brand.
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