Monday 20 February 2017

EOYS / brief



The brief is to name and create a visual identity for Leeds College of Art's end of year show 2017. The campaign needs to promote the the show at the same time as reflecting the quality and values of the college. This look and feel will be applied to a number of different collateral from signage to print and online applications.

Deliverables:
- A0 Poster
- Publication Adverts
- Private View E-invite
- External Signage Blenhiem Walk
- Online graphics
- Exhibition Map
- External Signage Vernon St

Audience:
-Creative industry professionals and businesses
- Local feeder schools, teachers and pupils
- College students, parents, staff and management
- Students who have applied to study here
- Alumni
- Local artists

Deadline for initial presentation - Monday 6th March

Initially I was working with Lo, Jack and Rhys but due Jack wanting to focus on other projects and Rhys having creative differences, me and Lo will be working together on this project.

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