whisky / final deliverables

The final deliverables for Toulvaddie whisky include a re-brand, bottle design, website and 2 posters, shown below.

PINK magazine / evaluation

Working on a live brief with another student over the internet is difficult for many reasons. The project was difficult to create a time plan for as we were reliant on other people to contact us and deliver content. Sometimes meaning can get lost over email and often things weren't described properly to us. There were some issues with the final images which resulted in us using placeholder images.

The work we produced fit the client but if we had full control over the project, the final outcome may have been different. The use of the colour pink was stated in the brief and Georgie told us that she liked the colour. As the magazine is called Pink and has quite off-beat content we felt that using the colour may confuse readers slightly. The idea behind the magazine is to introduce young readers to new content and using the stereotypical colour of pink is somewhat hypocritical. The logo design is strong, conveying the message and ethos behind PINK magazine.

Overall, I feel that we produced something that fit with the clients brief and she was happy with the final product. Me and Lo worked successfully together and split the responsibilities fairly. We managed our time effectively even with a difficult set up and created suitable outcome for the client.

PINK magazine / photoshoot

Final photoshoot for PINK magazine:

PINK magazine / printing

As Georgie is printing her own copies of the magazine we were unsure what stock she would prefer. We felt that a thinner stock would be most appropriate as the publication is still quite DIY in nature. A thinner stock would be easier and cheaper to produce for a self published magazine.

The binding method was simple staples. This again reduces the cost and is one of the easiest and effective ways to bind a publication.

The final stock chosen for the magazine is 100gsm double sided coated paper. It has a shiny and professional feel while still retaining the tactile and DIY nature of the content and approach.

PINK magazine / mockups

Below is the final magazine including placeholder images that we felt were relevant to the audience and content. The images we have chosen look fresh and clean. This suits the overall aesthetic of the magazine and softens some of the more hard-hitting content. 

eden keshia / brief

Eden Hardwick is a fashion student looking for a promo pack and look book created with her current personal branding. Her work is based around children's drawings with lots of embellishment and detail. The deliverables for the project will be used for the graduate fashion week to promote Eden's line and her work.

Considerations:
Consider the current branding and Eden's line. Does the layout of the look book suit the garments? Are the colours complementary? Should you include the colours of Eden's brand?

Requirements:
- At least 1 look book for graduate fashion week for one of Eden's collections
- Promo pack including stickers, CV, business cards presented in a folder.

Timescale:
As the deadline is in 20 days the timescale for this brief is extremely tight. Eden needs the promotional material in 6 weeks time so the project can be developed further after the final deadline for OUGD603.

lights / binding

To bind the book, holes had to be drilled into the margin for the thread to go through. A japanese bind is simple and effective. I decided to use a pale coloured thread to be cohesive with the type on the cover, as this will be visible when the book is closed.

whisky / website

As the existing Toulvaddie website is fairly basic and has the old branding, I decided to create a new version that appeals to my target audience. This will be part of my final outcome and will improve my web design skills.

Enter
Using Adobe Xd I began working on re-designing the existing pages of the website. The first page when you open up the new website will be an 'enter' page. This page's purpose is to build up suspense and display the logo proudly. The users must click anywhere on the page to enter the site and view the home page. An enter page keeps the experience fresh for the users and exposes them more to the brand.

Navigation
The navigation of a website is crucial to it's success. If users cannot find their way around the website or access information easily they will become frustrated and even leave the site all together. The user having a good experience on the site is key and will strengthen their relationship with the brand. I have kept the simple navigation bar at the top of the page, which will be displayed on every page allowing ease of use. This will avoid any confusion as the information is clearly displayed and accessible.

I have decided to remove one of the original pages, 'our stills' and replace it with 'cocktails'. The reason being that there is not much information about the stills on the current website and within my research I found that my target audience would like to hear more about cocktails.

Homepage

The current homepage is where users can sign up to join the newsletter and also features an introductory statement about the distillery. I have decided to keep these aspects of the homepage but change the way the information is presented. 

Current Website

New Design

I have also ensured that the images displayed on the site are relevant to the brand and show off the product as much as possible.

Our Journey
This page has a lot of text and basically describes how Toulvaddie was formed. This focusses mostly on Heather Nelson - the founder and has a lot of text written by herself. I wanted to keep this page personal yet functional, and tried to keep the images relevant to what was discussed within this section.

Current Website

New Design

The images break up the text and allow the user to read the lengthy amounts of text with ease as the eye naturally follows the columns.

Cask Ownership
A function of this site is also purchasing items. As Toulvaddie is a new distillery, users have the option to purchase casks for £2,000. As the current website uses the current logo, I created my own version of what the cask would look like:

Current Design

New Design

Founders Club

Users also have the option of becoming a member of Toulvaddie, and as the distillery is brand new it allows them to be part of the brands history. This page is also very text heavy as it explains the payment options and what members will receive. My design condenses this information and breaks up the page with another image of the whisky its self. 

Current Design (Part 1) 

Current Design (Part 2) 

New Design

Shop

As users are able to make purchases through this website, the shop page collates all of these aspects into one place. This will most likely be expanded once the distillery has grown and is producing whisky. The designs are fairly similar but the new design is utilising the branding I have created to produce a page suitable for my target audience. 

Current Design

New Design

Contact

This page allows users to contact Toulvaddie directly through the website. It is important that information is displayed clearly and is made as accessible as possible. Again, the new design is fairly similar to the existing design though utilising the new branding. 

Current Design

New Design

Cocktails
This page doesn't feature on the existing Toulvaddie website, though I felt it was important to the target audience and overall re-brand of whisky as a drink itself. Cocktails are increasing in popularity and they make alcohol more versatile and fun. Within my research I found that my target audience would be more willing to try whisky if cocktail recipes were made readily available to them. Within the new Toulvaddie website I have dedicated a section to cocktails and how to make them:

Navigation Demonstration:
Adobe Xd allows you to record the site in use. I have created some short clips which are shown below:

whiskey / photoshoot

In this photoshoot I thought it would be appropriate to further push the flavours of the whisky by having props resembling the ingredients. These images can be used on ad campaigns and on the Toulvaddie website to show the elegance and femininity of the brand. 

lights / considerations and printing

Stock considerations:
The stock for the publication should be thick and glossy to complement the images. With a total of 36 pages, a thicker stock will make the book sturdier and easier to hold. The inserts should be printed on thicker stock to make sure they are bound properly and sit within the spread.

Binding considerations:
As the design uses a lot of black ink, folding the stock to bind it would make the ink crack and look unsightly. A perfect bound would be suitable though this type of bind is expensive and takes professional attention. A Japanese bind would be the most suitable as this allows full spread of the pages without folding them.

Printing:

Including the inserts took away from the actual image underneath and made the publication feel bulky and difficult to open. A thinner stock may have been more appropriate but I decided to take the inserts out all together. They assign a mood to each image without allowing the person reading the book to have their own experience and form their own moods and experiences with the images.

PINK magazine / brand guidelines

As Georgie has signed off on the project, below are the finalised brand guidelines for PINK magazine, including information about the colours, typefaces and layout for the overall design.