Eden Hardwick is a fashion student looking for a promo pack and look book created with her current personal branding. Her work is based around children's drawings with lots of embellishment and detail. The deliverables for the project will be used for the graduate fashion week to promote Eden's line and her work.
Considerations:
Consider the current branding and Eden's line. Does the layout of the look book suit the garments? Are the colours complementary? Should you include the colours of Eden's brand?
Requirements:
- At least 1 look book for graduate fashion week for one of Eden's collections
- Promo pack including stickers, CV, business cards presented in a folder.
Timescale:
As the deadline is in 20 days the timescale for this brief is extremely tight. Eden needs the promotional material in 6 weeks time so the project can be developed further after the final deadline for OUGD603.
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