whiskey / brief

Brief
Re-design or create a new whisky brand that is aimed towards 25-40 year old women. The design should be displayed on a glass bottle with other appropriate deliverables. You should create something that is unique on the shelf and has an appeal to the target audience. Interesting finishes on the label and bottle design are important to think about and should be considered appropriately.

Considerations
Things that can affect the design and need to be considered are: the shape of the bottle, the printing methods and the flavour of the whiskey. You should also consider whether you will launch the new design with a campaign and/or website.

Timescale
The project should be completed within 3-4 weeks.

Mandatory Requirements
Blog posts documenting the process of the project.
Design boards.

Deliverables
Re-brand or creation of a whiskey brand.
Whiskey bottle with printed design.

Additional:
Campaign - posters, social media gifs
Website