confectionary packaging / photoshoot

To represent the brand I organised a photoshoot with various fun props to use as promotional material. The props included confetti, balloons and fruits that are used as flavourings in the sweets.

up yer sleeve / song allocation and research

The song I have been given is Frankie Knuckles - Your Love.

This track is very upbeat, lively and falls under the umbrella of electronic/house from the 80's. It has a lot of interesting sounds and layers to the song. Frankie Knuckles played an important role in developing house music while it was in its infancy, and in 1997 he won a grammy for remixer of the year.

The vinyl design for this track is bold and in your face, with contrasting colours and strong typography.

The sleeve design is atmospheric and features an image of a skyline. This image is quite soft and inviting, representing the nature of the music and melodic, lively song. 

For my own design, the design mustn't show anything about what the song is called or the lyrics. This allows my design to be completely irrelevant to the song and explore a new range of techniques. 

lights / inserts

Once the images were selected according to colour, I created inserts for 5 spreads throughout the publication to explain the mood conveyed and a selection of colour swatches from the image. The inserts are matched to the spread and explain the mood if the image:

spectator / printing

During the printing I was advised to use a thicker, more matte stock that will shine once the ink is printed. Overall the printing was successful, though I feel perfect binding and a thinner stock overall would have benefitted the magazine as it's very thick and doesn't sit flat due to the folding and staple bind.

PINK magazine / feedback

After sending Georgie the spreads she gave us some good feedback regarding the overall aesthetic of the magazine. Her favourite spread was the spring mixtape, and wanted the rest of the magazine to have this kind of feel.

We mentioned that as a this spread has minimal text it could be difficult to achieve this across the entire magazine but could work to ensure that the aesthetic was the same and consistent throughout. To do this, we decided to just use one shade of pink and have consistent brand guidelines.

up yer sleeve / brief

Up Yer Sleeve is a project run by Cameron Wolfe. When interest is registered in the project, Cameron will allocate a random song out of 10 for you to design a sleeve for. The submissions will be exhibited in Leeds in the summer and should not include the song title, artist or any lyrics on the front.

All of the songs are from artists or bands that have had a member pass away in the 21st century. The design for the song is very open and can be as conceptual or abstract as you like. The size is a 7" sleeve that represents the cover of the album.

Analysis - 

This is a very exciting brief to be a part of. Up Yer Sleeve will be an exhibition curated in Leeds and has potential to be a really great space. The design of my sleeve will depend on the song I am assigned, but I'm looking forward to creating something more abstract for this project as the artwork shouldn't reveal what the song is. 

the internet's love of dogs / photoshoot

Final photoshoot for the internet's love of dogs: 

confectionary packaging / printing

The sweets packaging was printed on thick paper that has a shine once the ink is printed. The chocolate was printed on a more thinner, shiny paper that will allow people to open/tear the chocolate easily.

confectionary packaging / final nets

After making adjustments to the logo, colouring and adding extra details (nutritional information), the nets were finalised and ready for printing.

confectionary packaging / new logo

After realising the logo looked quite plain against the fun packaging design, I thought about altering it slightly by playing around with the composition of the letters.

Old Logo

New Logo

The new logo is a lot more playful and has a lowercase i which represents the varied audience of adults and children. As the letters are all at different heights and angles it looks more comfortable alongside the falling confetti. The logo also looks more 'fun' on it's own and can easily work as a logo type without losing the feeling of the brand.

New logo on packaging