The typeface is Minion Pro Italic which is quite a traditional, classic looking typeface. This is contrasting to the content which adds to the irony of the booklet, which is synonymous with meme culture.
Following this style, the cover features a large array of popular dog memes with the title of the booklet in the same typeface:
The cover design is quite minimal which sets the tone of the booklet overall. The sense of irony is important to convey as many people who enjoy memes will understand this, and those not familiar will be able to read the information easily.
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