After realising the logo looked quite plain against the fun packaging design, I thought about altering it slightly by playing around with the composition of the letters.
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| Old Logo |
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| New Logo |
The new logo is a lot more playful and has a lowercase i which represents the varied audience of adults and children. As the letters are all at different heights and angles it looks more comfortable alongside the falling confetti. The logo also looks more 'fun' on it's own and can easily work as a logo type without losing the feeling of the brand.
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| New logo on packaging |
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