confectionary packaging / chocolate mockup 1

The first chocolate mockup highlighted some alterations that need to be made to the packaging. The edges look quite plain as its the same colour as the background. The flaps could also be a brighter colour other than white as it looks quite bland.

After receiving feedback from this mockup it was pointed out to me that the logo could be improved upon. It doesn't look as 'fun' as it could, which in turn doesn't fit in with the brand strategy. Overall the feedback was positive and the colour of the packaging looks good and fits in with the rest of the branding.